HipChat was acquired by Atlassian in 2012. After an identity update to bring it under the Atlassian product umbrella, it still needed a marketing site update. In partnership with the product marketing team, I conducted in-person user research on the existing site to uncover opportunities with the redesign. We trimmed content, reworked copy to focus more on value than features, and incorporated animation. Our primary goals were to increase engagement and trials, both of which improved with the redesign. Along with the homepage redesign, we updated the remaining pages and added a Customers and a Server page.
Visit the hipchat.com for the full experience.
The Atlassian Pop-up Hiring Tour was a multi-week campaign in intended to recruit engineering and design talent all over Australia. The talent team travelled to Canberra, Melbourne, Adelaide, and Sydney outfitting various locations for a day of networking and interviewing. No two locations were the same so the design had to be as flexible as was fun. It also required a fair amount of advertising ahead of the event.
LinkedIn marketing campaign
Onsite environmental graphics (posters, wayfinding, etc.)
Final hand-lettering by June Letters Studio
Mercury provides point-of-sale systems that simplify payment processing solutions, making large retail payment services available to main street clients. They came to Brick Design for a full brand redesign.
Logo and identity
Website design and development
Churchill Downs came to Brick Design to launch their new online bingo site. Brick helped in naming, as well as the logo and identity system, marketing website, game interface, and game design.
Name, logo, and identity
Responsive marketing website
Responsive game interface
BASF is the world’s leading chemical company. In collaboration with Impact XM, Brick Design created over 40 motion graphics and digital displays for the opening of BASF's newest innovation center in New Jersey. The center is an education and sensory experience to showcase many of BASF's most impactful products. It includes many digital experiences included sensory table, touch kiosks, and multi-screen displays. We worked with a team of project managers, animators, and engineers to bring the center to life.
Mood is the global leader in in-store media. With a mix of music, visual, sensory and interactive media, they design experiences to help their clients communicate with consumers. When Mood Media acquired Muzak and DMX, they came to Brick to design an identity system that unified the three companies as well as tools to help the sales team present their solutions to clients.
Logo and identity system
Sales presentation tool
Gateway landing page
Explore.org is a growing library consists of more than 250 original films, 30,000 photographs, and live nature cameras around the world. We explored several different ways to reveal interesting content to both new and returning visitors.
After updating their identity and website, Ted Jacobs Engineering came to Brick Design to design an ebook intended to preload onto iPads and iPod Touches and gifted to select clients. It includes information about the company as well as details on many of their high-profile projects accompanied by beautiful imagery, videos, and interactive diagrams and other multimedia.
Endlessly Connected is a study on how communication methods have changed. It involved translating research and data into compelling information graphics which were juxtaposed against photography from the early 20th century.