Atlassian Brand Refresh 2024
For more than 22 years, Atlassian has been on a journey to tell the story of teamwork. In December of 2022, we challenged ourselves to map our visual identity system to what teamwork really looks like— a bit messy, a bit eclectic, and made up of lots of different perspectives, skills, tools, and processes.
No two teams are alike and that’s something we proudly celebrate. Our small but mighty in-house brand design team partnered with Team Bierut at Pentagram to help us explore how we might evolve our foundations and key storytelling elements. Through several iterations we landed on new thinking, principles, and execution that we pressure-tested across various Atlassian surfaces throughout 2023 and proudly debut at our Team ’24 conference.
Read the whole story about our process here.
The interaction of colors when shapes overlap produces exciting, unexpected results which can tell a deeper story around the transformation that takes place when great minds come together.
Our humanistic typeface, Charlie Sans, delivers our message in a clear and friendly way. We also deconstruct it graphically to reveal how the parts come together to create meaning.
Photography, gestural scribbles, and spontaneous composition celebrates the beauty and challenge of human collaboration and can represent all aspects of our story—people, products, practices, and the achievements of teams.
